Alligatortek was sold to HealthChampion in March of 2020, right as the pandemic hit. During the hectic work from home period, I was asked to stay on an extra 3 months to help with the transition, and rebrand the companies current website. I helped to create a unified design language for the company and integrated its existing features into a new homepage made to appeal to both companies and consumers.
This was yet another foray into website design for me, this time for a much more consumer-focused product, rather than a B2B sales page. That change of audience gave me the opportunity to take a much more broad and casual approach, while still maintaining a voice + tone of professionalism and trust. The idea was to create a transparent and trustworthy healthcare app that is there to help.
I also reworked their blog page for a fresh design, and added suggested articles to keep readers interested and learning more about the knowledgable professionals who are associated with the product. This hearkens back to my work at Aon with the Open Loop concept.